Designed for everyday life.
Sonera Watch Co.
Traditional watch design with a Pacific Northwest point of view. From rugged field watches and versatile chronographs to refined dress watches, Sonera creates distinctive watches made to be worn every day.
The line-up
Three Styles. One Point of View.
Our Story
A Different Side of the Same Story
Beyond Boring started with bold colors, distinctive designs, and the belief that watches should have personality. But our love of watches has always extended well beyond one style.
Sonera Watch Co. gives us the freedom to explore the watches we've always loved—from rugged field watches and versatile chronographs to refined dress watches—through a more traditional lens, while still making each design distinctly our own.
Behind the Name
Three Stars. Three Sons. One Family.
The name Sonera combines “son,” for our sons, with “era,” representing generations and the idea of building something that can carry forward.
The three North Stars in our logo represent our three boys and serve as a reminder of why we started this journey in the first place. Sonera may have its own look and personality, but it comes from the same family, the same passion for watches, and the same belief that great design should feel personal.
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30-Day Returns
Love it, or send it back
1-Year Warranty
Built to last